We chose to use this because:
It is very similar to our digipak cover, which helps with recognition by audiences.
The logo at the bottom will show the Communion Records logo, as this is what the original The Wild Youth EP was released on. We were going to put the logo at the bottom right to conform the natural line of sight, as the bottom right is the last thing audiences see and therefore remember better. We decided against this because it looked very odd compared to the rest of the advert, which looks quite symmetrical.
We will use the fonts we've used because they're the same as on the digipak and this also helps with recognition, as well as representing the girl's femininity and creativity.
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