Genre Research and Applying it to my Project

I've chosen to create a music video to the song Youth by Daughter

I've researched the genre of this song, and it is most commonly known to fit into the folk pop genre. The most common characteristics of folk pop music are:

an aim of appealing to a particular sub-culture or ideology

an emphasis on craftsmanship rather than formal "artistic" qualities

commemorating historical or personal events

a particular rhythmic pattern

^{I want my music video to reflect some characteristics of the genre.}

^{I have chosen the main theme of the video to be imagination, which will appeal to a general audience as it is something that everybody has experienced at some point. It will therefore somehow reflect on the characteristics because if it appeals to most people, any particular sub culture will probably find this appealing.}

^{I also intend to include the "emphasis on craftsmanship" in my video by including the fantasy world experienced by my main character. This decision will allow me to get really creative with costume, camera work, mis en scene, props etc. and oppose "formal 'artistic' qualities", reflecting on the characteristic of the genre.}

 

^{By using the general theme of imagination, my music video will reflect personal events and therefore build on the characteristics of folk pop.}

^{I could develop my product with a rhythmic pattern in mind to help represent the genre, but I think I will purposely not do this. By making my creenplay etc. non-rhythmic and non-patterned, it will contribute more to the random nature of imagination.}